Best Coaching System – E-commerce with complex shop management

Design, XHTML, CSS, Flash, PHP, MySQL, JavaScript, AJAX, Video Player, PayPal Express Checkout and Recurring Payment Integration

About Best Coaching System

Best Coaching System is a 12 part personal development and self-improvement programme created by ICAN Coach, the brainchild of Wayne Malcolm; a top motivational teacher, author and leading life coach. Wayne Malcolm sought to combine traditional training with motivational speaking and advanced coaching techniques in order to maximise his impact on audiences. This approach proved to be so successful that he began developing customised programmes for his clients.

Need and Requirements

With dozens of quality programmes in various formats ICAN Coach needed of having a suitable platform to powerfully market their products and make them available to masses of people. One of the main requirements was a high level of automatization for the entire online-shopping process.

Solution and Involvement

After analyzing the detailed brief and following industry research Verecom identified the most suitable appearance, layout and structure for the website. The design was polished with an eye-catching flash intro, engaging video and a rich usage of graphics.

The website focuses on the promotion of the 12 parts programme Best Coaching System available in various formats, while enabling visitors to browse the wide range of other ICAN products as well. <br />The shopping process is extremely clear and simple and allows customers various payment methods. The integration of Paypal recurring payment enables the purchasing of products by instalments. My account section clearly displays customer’s order archive, online products that have been purchased (PDF and MP3 files) to be downloaded.

The entire e-commerce platform is enhanced by a top quality back-end administration system, which features a number of advanced functions and automated processes:

• category management
• product management with the facility to update online and offline products
• file management for online products
• order management including auto confirmation emails
• instalments tracking system
• customer management with search facility
• ability to export customers database into an XML file

Result and Conclusion

This advanced e-commerce solution for Best Coaching System became the core of their business model by reaching thousands of potential customers worldwide and enabled smooth administration and fulfilment of the orders with minimal interaction.